About

I love to elevate organizations through storytelling. I refine brand voice, build narratives, and create content that makes sense for the audience. In the past, I’ve written everything from ghostwritten op-eds to TV pilots, marketing material, and brand copy.

I completed a joint master’s program in Global Media and Communications at the London School of Economics and USC. My studies focused on audience research, brand strategy, and celebrity fandom. I am a little sorry to tell you that I wrote my dissertation on why people care about celebrities using Kim Kardashian as my case study.

In my free time I write the newsletter Hippie Shit. I’m proud of the devoted subscriber base with a 76% open rate. It is a wellness and media-themed newsletter with recommendations for some of my favorite TV shows, movies, and books, plus all things woo woo— covering everything from ashwagandha to zeolite : ). Thanks for stopping by!